In his twenties, Aaron Hoddinott realized that early and development stage companies lacked marketing ingenuity. No matter the pitch deck, presentation, or advertising campaign, it was a sea of sameness. This realization would go on to become the genesis of Maximus Strategic Consulting.
Over a decade later, Maximus Strategic Consulting has worked with dozens of early or development stage companies, across various sectors and numerous countries.
As a founder and funder, Aaron has been on both sides of the proverbial boardroom table. Through his experiences, he has developed a love for supporting like-minded entrepreneurs, whether that be through building novel and comprehensive marketing programs, discussions about their high-level ambitions, or refining their go-to-market strategy.
Aaron and his wife are the parents of two young energetic boys. Born and raised in Vancouver, British Columbia, he and his family now live in Calgary, Alberta, not far from Canada’s beautiful Rocky Mountains. In his spare time, Aaron enjoys exploring the great outdoors with his family and friends.
Read more of Aaron’s thoughts and commentary at www.pinnacledigest.com and www.capitalistcreations.com